Why we buy music – McGill University(Fac. of Med.)

please click anywhere to read the article

salimpoor2hr_2New study shows what happens in the brain to make music rewarding

A new study reveals what happens in our brain when we decide to purchase a piece of music when we hear it for the first time. The study, conducted at the Montreal Neurological Institute and Hospital – The Neuro, McGill University and published in the journal Science on April 12, pinpoints the specific brain activity that makes new music rewarding and predicts the decision to purchase music.

“What makes music so emotionally powerful is the creation of expectations.  Activity in the nucleus accumbens is an indicator that expectations were met or surpassed, and in our study we found that the more activity we see in this brain area while people are listening to music, the more money they are willing to spend.”

Perhaps the above mentioned neuroscientific article is a little related to this post I wrote in January: music or melodies


4 thoughts on “Why we buy music – McGill University(Fac. of Med.)

    • thank you for your comment … equilibrium …
      Yes, but only art that startles, and makes you speechless is real art.
      Art that makes you speechless is above expectation.
      This scientific research is about melody, not about music,
      it is about skill and not about art.
      To me this article says that the brain does not want anything new,
      Mind wants what it habitually expects, being the past.

  1. My friend who writes science articles about research being done at Johns Hopkins has written about music and arts and science. This reminds me a bit of it. I love this stuff!

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